“When you own your mistakes, repair harm, and stay connected to your impact, you become unshakeable.” ~LMB
Everywhere I look these days—from spouses to bosses to world leaders—I see people doubling down on bad behavior. Defending, justifying, and rationalizing harmful actions has become a disturbing new trend. In a world where accountability is the road rarely traveled, the consequences of this shift are largely ignored.
Worse still, this anti-accountability rhetoric increasingly targets young boys and men. Social media influencer and self-proclaimed misogynist Andrew Tate, for example, explicitly advises males: “Never apologize to your girl. Ever.” Ironically, this man—described as one of the most influential voices in male self-help and relationships—has never been married or in a long-term relationship. And yet, millions of men are turning to him for advice about women and relationships.
This lack of accountability is doing serious damage—to men, women, children, marriages, companies, nations, and the world at large. You can’t ignore the impact of your mistakes or harmful behavior and expect to escape the consequences. No matter how often you deny, excuse, or justify your actions—at home, at work, or in society—the damage doesn’t disappear just because you refuse to acknowledge it.
Few are talking about the toll this toxic advice takes. Influencers who promote emotional detachment and domination can’t speak to the damage they cause in relationships—because they don’t have real, connected ones themselves. In fact, many actively mock men who desire love and emotional connection. For them, men who want meaningful relationships threaten the brand of toxic masculinity they sell. They encourage domination, control, and contempt—not love, empathy, or mutual respect.
Any message—whether from an influencer, a leader, or a cultural movement—that tells you accountability is weakness is harming you.
Messages that shame men for apologizing or taking responsibility create emotionally fragile men. These men, in turn, are left with few options beyond clinging to a performance of masculinity that’s rooted in insecurity, fear, and domination.
Men deserve better.
Women deserve better.
You deserve better.
Our world deserves better.
The truth is, you cannot build loving relationships, successful teams, or a thriving life without being strong in accountability. No one escapes the consequences of disregarding how their actions affect others. A lack of accountability leads to:
- Broken marriages
- Loss of trust
- Diminished respect
- Severed family ties
- Disengaged employees and customers
- Frustration, resentment, and disconnection
Thriving relationships can’t be built on denial and defensiveness. Accountability is not optional—it’s foundational. Regardless of gender, age, or background, we are all responsible for our actions and their impact. And even if you deny your behavior, its consequences will still unfold.
Strengthening your accountability muscles is a requirement for growth—in relationships, leadership, and life. When you own your mistakes, repair harm, stay connected to your impact—you become unshakeable.
Challenge:
We’re at a crossroads. The current cultural narrative tells men (and many leaders) that apologizing is weakness. That empathy is soft. That power comes from avoiding blame.
It’s time to challenge that.
If you want real connection, high-performing teams, and meaningful relationships—you need to become accountability-strong.
📣 Enrollment is now open for my course “It’s Not Me, It’s You: Tackling Defensiveness 101.”
Sign up within the first 24 hours and receive a bonus 90-minute follow-up coaching session (5 weeks post-course).
(Value: $525)
